What a year it's been. Corporate communications professionals faced redundancies, wrestled with AI, and, judging by our website traffic, desperately needed CV advice. As we close out 2025, we're looking back at the 10 blogs that resonated most with our community across our newsroom and weekly Thought Leaders Connected newsletter. From managing career uncertainty to future-proofing your skills, here's what kept you reading, sharing, and coming back for more.
1. What a headhunter really wants to know: 10 questions to expect on a first call
With so many communications professionals considering or actively looking for a new role, our most popular blog of 2025 revealed the questions you’re likely to be asked on a first call. We’re delighted to see how helpful this has been to so many. There’s heaps more useful career advice on our website if you’d like more information on how to write your CV, go about your job search, prepare for an interview and more.
2. Redundancy to reinvention: comms professionals, we know your pain, let us share our advice
This struck a chord with professionals going through change. It showed how redundancy can be reframed as an opportunity for reinvention, and we’re happy to see our blog offered reassurance and inspiration.
3. Invisible to influential: personal branding insights from Moja CEO Sophie Milliken MBE
Personal branding was a hot topic in 2025, and Sophie Milliken’s insights gave readers practical ways to move from overlooked to influential. She gave us a great explanation about how LinkedIn can be used strategically to strengthen reputation and industry influence.
4. New Year, New Job? Not with that CV!
A cheeky but practical reminder that presentation matters. This blog had readers laughing at common CV mistakes while also rushing to polish their own. Did you know we have collated all of our best advice and built an AI prompt to overhaul your CV? It’s not just a CV rewrite, it’s a strategic overhaul that will help you present your experience with clarity, confidence and impact and gives you a great base to work from for most job applications.
5. Corporate communications job market trends in 2025
No surprise this one made the list. In June, everyone wanted to know where the industry was heading. From shifting roles to new expectations, this blog gave professionals the lowdown on the latest hiring trends and factors influencing recruitment in 2025.
6. How AI adoption is reshaping comms – we interview communications director Vic Miller
AI usage continued to accelerate in 2025, and Vic Miller’s perspective on how it is reshaping communications offered both reassurance and practical advice on how to embrace innovation without losing sight of strategy, nuance, or human connection.
7. What the leading asset managers can teach us about structuring corporate affairs teams
In investment management, Corporate Affairs has never been more critical - or more challenged. We analysed the UK’s largest asset managers to reveal how the most effective teams are structured, resourced and focused. Readers loved the practical takeaways on team structure and leadership, making it one of the year’s top blogs.
8. Job searching is exhausting: 10 golden rules for nailing your job search
A survival guide for anyone tackling the communications job market. With clear, actionable rules, we gave professionals the confidence to keep going, and, judging by its popularity, many of you appreciated that boost.
9. Get found in the AI recruitment whirlwind
Another AI-related blog in the top 10, which just shows how much of a hot topic AI has been this year. Recruitment tech moved fast in 2025, and we helped readers understand how to stay visible in the AI-driven hiring process.
10. 7 CV howlers: how to make a headhunter cringe!
Equal parts amusing and horrifying, this blog had readers nodding in recognition (and editing their CVs immediately). Its humour and practical advice made it one of the most clicked-through posts of the year. We even made a video out of it.
Honourable mentions
A few others deserve a shout-out:
2025 was a year of career reinvention, AI adoption, and a healthy dose of CV advice. If you missed any of these, now’s the perfect time to catch up before we dive headfirst into 2026.
For a free download of our full Annual Salary Guide 2025, click here.
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The Works Search: a search consultancy specialising in PR and corporate communications. We have unrivalled matching abilities and are known for finding the top 5% performers in the industry - the ones who deliver and make your reputation great. For more advice or market insights, do get in touch with us on 0207 903 9291 or email: sarah@the-works.co.uk.
