Know your audience. I recently discovered just how important this simple mantra is at a workshop led by James Osborne of Elite Leaders; understanding your clients’ and colleagues’ personality types can be a beneficial step to getting the best out of them.
When you’re going for a job in PR, you know employers are looking for someone with a subtle balance of general skills, like team working or managerial experience and core technical skills like media relations, digital campaigns and copywriting. The essential mix of qualities will differ slightly depending on whether you work in corporate communications, public affairs, finance, healthcare or consumer. But, here are 7 qualities we think PR recruiters are looking for:
Wow! 2013 was quite a year for The Works, ending with a fourfold increase in PR roles we were asked to fill compared with the previous year. And it’s been an equally positive start to 2014, with continued cross-sector growth. How's your sector shaping up? Keep reading and we'll tell you more.
First, lets consider why you might try to avoid using a PR recruitment agency....well, it’s cheaper to recruit for yourself, right?...Maybe. But a bad hire picked from an average pool of candidates often results in a very costly mistake. More than that, a bad hire is a drain on your time, energy and your resources, that can amount to 2.5 times their annual salary. Ouch!
Use an expert recruiter with specialist PR market knowledge and you nail it, with the right person, first time. Here’s why.
Do you want to survive in the digital era? Stephen Waddington, Digital and Social Media Director of Ketchum Europe, and President Elect of the CIPR, says the way forward is to upgrade your skills and embrace new media.
Last year’s tentative recovery continues to gather pace, according to our figures, collated from over a thousand PR and Communications professionals. The outlook is optimistic, with increased salaries and growing teams. And it’s still growth in the corporate sector that’s leading the way.
How does your market fare?
Journalists are not known for their patience on the phone. A busy newsroom takes hundreds of calls a day so you’ve got limited time to sell your story. Keeping the caller engaged enough to get the coverage you want, will ultimately come down to how you use your voice.
Some people have the perception of B2B Tech PR being ‘dry’, however, in my opinion it’s one of the most fascinating sectors. All it takes is a little understanding to what the role actually involves. Here are 5 reasons why I think B2B rocks!