PR’s most influential media platform: You’ll be surprised…

Posted in Media, PR

What’s the most influential media platform in 2009? The internet? TV? Newspapers and magazines? Nope, guess again…

According to a poll of 1,000 opinion leaders which included CEOs, Whitehall secretaries, media execs and leading figures in the public sector, radio – specifically, BBC Radio 4’s ‘Today’ programme – has more influence than any other media platform on corporate reputation. Television was second, followed by print, leaving online (shock, horror) in fourth place.

The ‘Thought Leadership Index 2009′ provides interesting reading for any PR involved in reputation management. Yep, that’s all of us, then.

For more information click on
http://prweek.com/uk/News/MostDiscussed/969367/TLG-Thought-Leadership-Index-says-radio-most-influential-medium/