So what’s your job search strategy?
With a streamlined job search strategy you can make your next move in your PR career sooner than you think. If you’ve dived right into your job search without one, the results may be adding more stress and difficulties than you would ideally like. It’s important to take a step back and think big picture for your career. Creating your strategy is simple - all you need to do to get it in place is follow these three easy steps.
1) Get clear on your goals
What is your ideal next step in your career? What do you enjoy most in your role? Do you know what job title you want to get, or what opportunities are fully available to you in relation to your skills and experience? What are you key must-haves in your next role – salary, promotion prospects, the company brand, the clients you work with? Have you got a wish list of dream PR agencies or in-house organisations that you would love to have on your CV? This is a good time to exercise your own knowledge and research the market, and draw up a ‘top 10’ – consider both agency and in-house. What advice can your network give you? Have you contacted a niche recruitment consultancy to get their ideas and advice? With an evolving PR job market this may also open up opportunities, career paths or exciting and interesting teams or organisations you didn’t know of.
2) Commit to your decision
Depending on what your criteria is, job searching can take months - or no time at all! You need to have committed to your decision to invest some time and energy in the search, and be prepared to manage your calendar with a degree of flexibility in order to have time for coffees, catch ups and interviews. Working exclusively with a trusted, high calibre niche recruitment consultancy can be hugely beneficial and relieve the stress of practical day to day organisation, as well as give you the opportunity to receive reassurance and advice at every stage. You also need to be prepared for the longer term – what happens if you receive an offer here, or next month? Will you be counter offered and how would you feel about that? If you’ve outlined your motivations and decisions clearly, this can reduce stress down the line if these questions come up through the process.
3) Be prepared to make changes
Update your CV if you need to – if it’s not been updated for a while, this can be a huge confidence boosting exercise and remind you of your achievements and skills. Is there any training or professional development courses you could undertake to add more strings to your bow? Have you got a mentor? Prepare for interviews by practising – answer interview questions aloud, if you’re partnering with a recruitment consultancy ask them for tips – and change your technique if it needs development. Know what campaigns you’ll talk about and examples you’re going to give in interviews. It’s important to get feedback after interviews so you know what you did well and what areas you can improve on for next time.
The Works specialise in placing high flyers in PR and corporate communications. We have a strong track record of placing with professional services and offer career-making advice. Do get in touch if you would like our support building your team.