1. Variety /Exposure
Whether it’s liaising with a diverse range of clients to dabbling in different industry sectors, one of the biggest benefits to working in an agency is the opportunity for variety. This in turn has an impact on the campaigns you will be dealing with, especially in terms of working across industries and different clients, and exposure to various communications disciplines. Also the agency structure impacts variety – with matrix structures PR professionals in agencies can have a number of different managers.
Being a part of an agency means PR pros will be a part of specialist expert teams when they are working on campaigns, which is an excellent opportunity to gather niche knowledge and exposure to dedicated disciplines such as digital, public affairs, internal comms and branding.
3. Time to be inspired
In having the chance to work across different industry sectors there is ample opportunity and time for you to work out which sectors you love, and develop your skills and career in that direction.
4. Commercial acumen
Having first-hand exposure of running accounts efficiently and of course winning new ones, and servicing your client base well, gives PR professionals in agencies valuable direct experience of running a business, which is of course an asset in any career projection.
5. Cutting edge
In such a highly competitive industry agencies are constantly streamlining and improving their service offering in order to stay ahead of the game. The pace and creativity is cutting edge and agencies will undertake some of the most sophisticated and challenging communications within the industry. This means PR pros working in these environments stay ahead too.
With exposure to influential members of the media, you have the opportunity to build up a black book of contacts. Developing and nurturing media relations over time ensures consistent coverage of your PR campaigns plus the opportunity to carry these lasting relationships through to your next role.
Working in a PR agency gives you an objective steer on how to grow an organization and promote their product. You will have a unique bird’s eye view of the market and be working with a variety of clients which gives you the edge on current trends and market insights- a highly desirable quality for future employers.
The Works Search specialise in placing mid to senior level PR and communications talent in leading PR agencies and in-house organisations across London. For our latest roles visit our jobs page http://www.the-works.co.uk/jobs , or contact the team on 0207 559 6690 to discuss your career in confidence.