Swine Flu Pandemic, or Panic? Beware the coughing colleague
It’s been a week since Swine Flu metaphorically crossed The Works threshold (luckily, our afflicted colleague had the sense to stay home and is now fully recovered).
In the space of that week, however, it’s been interesting to note that the threat to the NHS’s ability to cope with Swine Flu is not because of the illness itself, but the fear of it.
In what’s one of the biggest communications challenges of the day, the Government is working hard to quell the ‘panic pandemic’ in which hordes of ‘unnecessarily anxious’ people threaten to swamp GPs’ surgeries and health departments.
From behind our hankies we’re watching with interest how the story (and the lurgy) develops…
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