Know your audience. I recently discovered just how important this simple mantra is at a workshop led by James Osborne of Elite Leaders; understanding your clients’ and colleagues’ personality types can be a beneficial step to getting the best out of them.
As the first UK Director of Comms at the Japanese investment bank, Mizuho International, Ben Harding talks about working for a global investment giant and tackling cultural change in a company where East meets West.
Wow! 2013 was quite a year for The Works, ending with a fourfold increase in PR roles we were asked to fill compared with the previous year. And it’s been an equally positive start to 2014, with continued cross-sector growth. How's your sector shaping up? Keep reading and we'll tell you more.
First, lets consider why you might try to avoid using a PR recruitment agency....well, it’s cheaper to recruit for yourself, right?...Maybe. But a bad hire picked from an average pool of candidates often results in a very costly mistake. More than that, a bad hire is a drain on your time, energy and your resources, that can amount to 2.5 times their annual salary. Ouch!
Use an expert recruiter with specialist PR market knowledge and you nail it, with the right person, first time. Here’s why.
Writing your business blog shouldn’t be a chore. Remember all the reasons why you do it?...
You’re connecting with your clients and customers, you’re focusing on publicising what’s central to the success of your business, and you’re enhancing the profile of your venture and creating new leads.
Blogging is good for your business – that’s why you do it. But what makes a good blog? Content. Here are some things to help you create good quality content and take the slog out of your blog.
Do you want to survive in the digital era? Stephen Waddington, Digital and Social Media Director of Ketchum Europe, and President Elect of the CIPR, says the way forward is to upgrade your skills and embrace new media.
Last year’s tentative recovery continues to gather pace, according to our figures, collated from over a thousand PR and Communications professionals. The outlook is optimistic, with increased salaries and growing teams. And it’s still growth in the corporate sector that’s leading the way.
How does your market fare?
Some people have the perception of B2B Tech PR being ‘dry’, however, in my opinion it’s one of the most fascinating sectors. All it takes is a little understanding to what the role actually involves. Here are 5 reasons why I think B2B rocks!
Stephen Waddington, Digital and Social Media Director of Ketchum Europe, and President Elect of the CIPR, believes the PR industry has missed a massive opportunity in the last decade. Now, as the value of digital marketing tops £1bn, he says it’s time for PR to wake up and be assertive or risk becoming irrelevant: