We spend a lot of time meeting with candidates and clients from both agencies and corporate communications teams in-house. They tend to fall into one of the following categories: long-term agency people, those who have always worked in-house, those who have tried both sides of the fence to see where the grass is greener, and those who are happy to chop and change.
We have seen countless candidates find their dream job in-house after years working in agencies, only to find out later that they miss the agency life. Then there are others who will remain in-house throughout their career once they grow accustomed to the corporate world.
Whichever camp they belong to, the question on the minds of many of these professionals is: Who pays more in the PR and communications industry – agency or in-house? Our recent Annual Salary Guide revealed some interesting findings on the subject.