Last year’s tentative recovery continues to gather pace, according to our figures, collated from over a thousand PR and Communications professionals. The outlook is optimistic, with increased salaries and growing teams. And it’s still growth in the corporate sector that’s leading the way.
How does your market fare?
Journalists are not known for their patience on the phone. A busy newsroom takes hundreds of calls a day so you’ve got limited time to sell your story. Keeping the caller engaged enough to get the coverage you want, will ultimately come down to how you use your voice.
Some people have the perception of B2B Tech PR being ‘dry’, however, in my opinion it’s one of the most fascinating sectors. All it takes is a little understanding to what the role actually involves. Here are 5 reasons why I think B2B rocks!
Stephen Waddington, Digital and Social Media Director of Ketchum Europe, and President Elect of the CIPR, believes the PR industry has missed a massive opportunity in the last decade. Now, as the value of digital marketing tops £1bn, he says it’s time for PR to wake up and be assertive or risk becoming irrelevant:
When you start in a new job, making a good impression is one thing, but knowing how to shine and to keep on shining through your first 100 days is a different proposition. In PR you want to be known and be seen, but achieving that without labelling yourself as the latest self-publicist to join the agency requires some subtlety. Here are some tips.
2013 opened with a whirlwind of priorities at either end of the scale in Consumer PR, with some big hires and briefs at Board level coming through, and experienced AEs at a premium. All that now largely covered, we’re now seeing the familiar demand for talent at Account Director and Associate Director level as the year gets into its stride.
PR professionals looking for a career move put in hours of pre-interview prep, sweat their way through several rounds of gruelling tests and questions and often get little or no feedback. But here’s the thing: In cut-throat market conditions feedback is as good for the company as it for the candidate. Here’s more about the best way to give and receive constructive criticism:
We read dozens of PR CVs every day, many of them crammed with overused clichés and business jargon that is uninformative and bland. When you come to write or review your CV, think impact, cut out the blah blah and avoid the common pitfalls that could see your details passed over for consideration. Here are 5 unforgiveable CV sins to avoid:
Posted in: Work Advice
We’re all guilty of frittering away a few minutes at work now and again; Facebook, LinkedIn, online shopping, organising your social life etc etc. And then there’s the extra pressure caused by disorganised work colleagues. They’re the people whose poor time management impinges on your day. So what’s the best way to deal with time wasting and time wasters? We have some answers: