Viktoria Tegard, Head of Change Communications at Virgin Atlantic Airways talks about how her career has evolved with the industry, the key role Internal Communications plays in managing the understanding that binds an organisation together, and the qualities that make a great IC manager.
Posted in: PR and Communications
When it comes to managing crises on a global scale, there is no one with a better story to tell than Jonathan Refoy, Director of European Corporate Affairs of CH2M, the construction and engineering company, and Tier 1 supplier to some of the world’s largest infrastructure projects.
In this incredibly competitive job market, securing an interview is a big achievement, which means that the pressure is really on. You understand the need to do all you can in terms of practical preparation – buy a new suit, research the company and prepare your questions – yet you can’t seem to shake off the feeling that it’s all going to go pear-shaped. You start to fret that the other applicants are going to be more impressive and better qualified than you. In short, your mind becomes so occupied with doubts and negative thoughts that you end up anticipating failure.
Managing Director Sarah Leembruggen shares her insights with PR Week on the key issues behind employee retention in the PR industry.
One of my top reads for this year has to be ‘Gung Ho!: How to Motivate People in Any Organisation’ – a brilliant book that uses the behaviour of animals to demonstrate how people should interact in order to work more productively and make organisations more successful. If you’ve ever wondered why geese are so incredibly noisy when they fly overhead then I have the answer. They’re cheering each other on – not just the goose at the head of the group, the whole group. Honk! Honk! Honk! Which got me thinking – are all the members of my team honking like geese at each other to create a culture of praise and recognition?
Tania Littlehales, Head of Product PR at Marks & Spencer, explains how she found a career that she loves and shares some nuggets of wisdom on how she has cultivated her success.
A highly valuable skill that Heads of Comms should cultivate is being able to turn underperforming employees into satisfactory, if not exemplary, performers. With this skill, you can spare the business the considerable cost of hiring a replacement and encourage a high performance culture.
Posted in: PR and Communications
Hiring a PR agency is an investment. Like all investments, it should only be made after careful internal and external due diligence paired with reasonable expectations on what success looks like.
When Richard Branson was recently challenged to come up with a list of 65 lessons learned in business, I found myself nodding in agreement to most of the ‘gems’ on his list. Statements such as ‘Be passionate’, ‘Love what you do and do what you love’ and ‘Be your own champion’ are wonderful mantras and important practices to follow. We may have years of experience and a broad range of expertise in business, but all leaders – Heads of Comms and Richard Branson included – should take time out every so often to take stock of where they are, how they’re doing, and what they can do better. Here Sarah shares what she's learned from one of her icons.